The Saskatchewan Indian Gaming Authority (SIGA) has launched the SIGA Rewards program, a move designed to elevate the gaming experience for its patrons.
Unveiled on October 1, 2024, this all-new loyalty initiative promises personalized benefits, seamless digital integration, and opportunities for members to enjoy exclusive rewards.
The launch signals SIGA’s commitment to enhancing its services, blending traditional hospitality with modern conveniences.
A Revamped Loyalty Experience for Members
The SIGA Rewards program replaces the authority’s longstanding loyalty initiative, introducing a four-tiered structure to better meet player expectations.
Members now advance through Emerald, Gold, Platinum, and Diamond tiers, unlocking benefits and exclusive offers at each level. SIGA’s President and CEO, Zane Hansen, described the changes as the result of extensive player feedback, which informed the program’s design.
“We overhauled our loyalty program to resonate more with what players wanted,” Hansen explained, emphasizing the personalized nature of the new rewards system.
The program is tailored to reward members’ continued engagement, ensuring that frequent visitors and high-stakes players alike see tangible benefits. As of the October launch, all existing Player’s Club members were automatically transitioned into the new system, retaining their benefits and tier statuses.
Structured Tiers Offer Exclusive Benefits
SIGA Rewards operates with four tiers: Emerald, Gold, Platinum, and Diamond. Players advance by earning tier credits, with higher levels unlocking additional perks. Members at elevated tiers gain access to exclusive events and increased discounts at SIGA restaurants.
Earning these credits is straightforward. Players receive one tier credit for every $5 spent on slot machines or electronic table games. While tier credits determine membership levels, reward points earned through gameplay can be redeemed for cashback rewards.
This dual system offers immediate and long-term incentives for participation.
Digital Integration in SIGA Rewards
A standout feature of the SIGA Rewards program is its focus on digital convenience. A dedicated mobile app and revamped website bring a range of functionalities to members’ fingertips.
Players can now track their tier status, participate in online tournaments, and access personalized offers through their devices.
This integration reflects SIGA’s broader strategy to enhance the customer experience both on-site and online.
Thy Prak, SIGA’s Vice President of Marketing and Digital Strategy, highlighted the significance of these changes: “The SIGA Rewards app allows us to provide tailored experiences that align with our members’ preferences. It’s an evolution that reinforces our commitment to recognizing loyalty.”
Celebrating the Launch Across Saskatchewan Casinos
To commemorate the introduction of SIGA Rewards, the authority has rolled out a series of promotional events across its seven casinos.
From October through November of 2024, patrons had the opportunity to participate in live entertainment, enter cash giveaways, and win prizes tailored to their interests. These celebrations showcase the benefits of SIGA Rewards and reaffirm the casinos’ role as vibrant community hubs.
Existing members of SIGA’s previous loyalty program were automatically enrolled in SIGA Rewards. New members can sign up at the Rewards Desk of any participating casino, ensuring an accessible transition to the updated system.
Visitors are encouraged to pick up their new loyalty cards and explore the revamped program at participating locations, including Dakota Dunes Resort & Casino near Saskatoon and Northern Lights Casino in Prince Albert.
For new players, enrollment is straightforward, with Reward Desks at each casino available to assist with sign-ups.
SIGA’s Broader Vision: Enhancing Gaming in Saskatchewan
The launch of SIGA Rewards follows the gaming authority’s record-breaking financial results. For the 2023-24 fiscal year, SIGA reported $346.6 million in gross revenue, marking its second consecutive year of record earnings.
PlayNow.com, SIGA’s online gaming platform, contributed $19.1 million to the total, underscoring the growing significance of digital engagement within the organization’s portfolio.
Hansen attributed this success to several factors, including SIGA’s ability to innovate and adapt. “We’ve built back strongly from the challenges of the pandemic while making major strides in enhancing our offerings,” Hansen noted. The SIGA Rewards program reflects this forward-looking approach, aiming to sustain and build upon recent achievements.
Strengthening Community Ties
As a First Nations-led organization, SIGA operates with a dual focus on business success and community enrichment.
The authority’s casinos and online platforms generate income distributed to Saskatchewan’s First Nations, supporting initiatives in education, health, and cultural preservation.
The SIGA Rewards program, with its emphasis on rewarding loyalty and encouraging engagement, aligns with these broader goals.
By attracting a loyal customer base and driving visitation to its properties, SIGA bolsters its ability to give back to the communities it serves.
What Players Can Expect From SIGA Rewards
For players, SIGA Rewards represents an opportunity to enjoy a more personalized gaming experience. Each tier in the loyalty program offers distinct perks, from exclusive promotions and events to reward accrual rates faster.
The mobile app enhances accessibility, allowing members to engage with the program whenever and wherever they choose.
Moreover, SIGA’s focus on feedback ensures that the program will continue to evolve. Zane Hansen confirmed that member preferences will guide future updates to SIGA Rewards, ensuring it remains responsive to the changing needs of its audience.
Positioning SIGA in a Competitive Market
The introduction of SIGA Rewards also strengthens the authority’s position in an increasingly competitive gaming market.
As more operators prioritize loyalty initiatives to attract and retain customers, SIGA’s investment in a modern, tiered rewards system demonstrates its commitment to remaining a leader in Saskatchewan’s gaming industry.
Prak emphasized the program’s competitive advantage: “The tailored experiences and seamless integration of SIGA Rewards set us apart. We’re confident that it will not only meet but exceed the expectations of our members.”
The Future of SIGA Rewards
As SIGA continues to expand its digital offerings and enhance its physical casino properties, the SIGA Rewards program serves as a cornerstone of its strategy.
Future updates may include additional features and rewards based on member input, further solidifying the program’s value.
For now, the rollout of SIGA Rewards represents a milestone in SIGA’s efforts to combine traditional hospitality with cutting-edge technology.
As the authority celebrates this milestone, players across Saskatchewan have more reasons than ever to explore the benefits of SIGA Rewards.
