Canadian online casino PlayOJO has announced an exclusive partnership with SGG Media, a leading social media marketing agency, to bring live-action casino shows to players across Canada.
The deal represents a significant step for both companies, as both already have rather large followings and the groundbreaking partnership is likely to boost these numbers.
Under this new partnership, PlayOJO and SGG Media will combine innovative streaming technology and influencer-driven content to create an immersive, interactive experience for online casino enthusiasts.
Connecting players to streamers
The partnership, announced in late September, will see PlayOJO and SGG Media use the latter’s expansive network of over 2,500 sports and casino influencers to stream the casino’ss live-action casino shows—a twist for the games also known as “live dealer.”
Through these broadcasts, viewers can place bets, interact with streamers, and enjoy real-time gameplay across popular casino games, including roulette, blackjack, and slots.
SGG Media will also produce short-form highlight videos from these live events and distribute them across its social media channels to engage an audience of over 75 million followers worldwide.
What are live-action casino shows?
Live-action casino shows are a growing trend in the iGaming industry, not only in Canada but in most countries with a solid gambling market.
These broadcasts feature real-time games hosted by professional dealers or streamers, creating a dynamic, television-like atmosphere for viewers. They blend elements of traditional casino play with modern streaming platforms.
Through the combination of live gaming and opportunities for audience interaction, these shows replicate the energy of a physical casino floor while enabling players to engage from their own devices.
SGG Media: Arriving in Canada
SGG Media, headquartered in the United States, is a prominent social media marketing agency specializing in sports and casino content.
The company’s network of influencers connects with millions of fans across social platforms, offering marketing solutions that drive engagement and growth for online gaming operators.
Earlier this year, SGG Media gained attention with the launch of its “Casino Stream” show in partnership with PlayStar Casino in New Jersey. This nightly broadcast featured immersive live games, demonstrating the agency’s expertise in producing engaging iGaming content.
Bringing Casino Streaming to Canada
Under this exclusive partnership, PlayOJO and SGG Media will work within an exclusive contract, with SGG working as the casino’s official live game streaming content provider. The collaboration aims to introduce a new level of interactivity and excitement to online gaming by broadcasting live casino experiences directly to players.
In SGG Media’s announcement to the press, the company CEO Troy Paul emphasized the importance of innovation and community-driven content in the deal. Paul also highlighted the role of SGG Media’s influencer network in promoting PlayOJO’s offerings.
Through the live streams, micro-influencers and content creators will spotlight PlayOJO’s gaming experiences while fostering an engaged community of viewers.
This engagement will extend beyond the live broadcasts, with influencers sharing short-form content across their social platforms to maintain momentum and visibility for PlayOJO.
What Viewers Can Expect from Live Casino Shows
PlayOJO’s live-action casino shows will offer players a unique opportunity to enjoy their favourite games in a social, interactive format.
Hosted by streamers and professional dealers, these broadcasts will feature real-time gameplay of popular casino titles like blackjack, roulette, and slots. Players can interact with hosts, engage in real-time conversations, and place bets while watching the games unfold.
The live streams will not only highlight PlayOJO’s diverse game library but also showcase the platform’s commitment to responsible gambling. Throughout the broadcasts, clear messaging will remind viewers to play legally and responsibly, encouraging them to see gambling as a form of entertainment rather than a financial pursuit.
Additionally, SGG Media will create short video highlights of the most engaging moments from the live streams. These clips will be shared across social media platforms like Instagram, Facebook, and TikTok, targeting a broader audience of sports fans and casino enthusiasts.
With over 75 million followers and more than 2500 affiliated influencers in its network as of December 2024, SGG Media’s reach offers significant crossover potential for attracting new players to PlayOJO.
PlayOJO’s Commitment to Responsible Gaming
A critical component of this partnership is its focus on responsible gambling. Both PlayOJO and SGG Media are committed to promoting safe gaming practices, ensuring that entertainment remains at the forefront of the player experience.
PlayOJO, as a regulated operator in Ontario, follows strict guidelines to protect players and promote responsible gambling. The platform offers tools such as deposit limits, reality checks, and self-exclusion options to help users manage their gameplay.
During the live streams, viewers will see reminders to gamble responsibly, reinforcing the message that gaming should only involve funds players can afford to lose.
Availability in Canada
PlayOJO has been an important player in the Canadian regulated iGaming market since its launch in April 2022. Owned by Malta-based SkillOnNet, it has earned a reputation for offering a “feel-good” gaming experience.
The casino is widely known for its commitment to fairness, transparency, and responsible gambling.
It has established itself as a leader by offering a wide variety of games, including slots, table games, and live dealer options, all developed in partnership with industry-leading studios such as IGT and Playtech.
Owned by SkillOnNet, PlayOJO’s success in Ontario reflects its ability to adapt to local regulations while delivering an engaging gaming experience. The platform’s focus on fairness—such as no wagering requirements on bonuses—has earned it a loyal player base in the province.
Ontario remains the only province in Canada with a fully regulated online gambling market, allowing operators like PlayOJO to provide a safe, legal alternative to offshore platforms. It is currently the only Canadian province where PlayOJO operates.
Solid Expectations
In a year marked by many partnerships firmed in the iGaming industry, this is another one for workers and players to keep an eye on.
As live casino streaming gains momentum in the iGaming world, this initiative positions PlayOJO and SGG Media at the forefront of a growing trend, setting a new standard for online entertainment in Canada.
The partnership between PlayOJO and SGG Media most definitely marks a significant step in the evolution of Canada’s iGaming market. By combining PlayOJO’s reputation as a leading online casino with SGG Media’s expertise in social media and live streaming, this collaboration will introduce interactive, live-action casino shows to players in Ontario.
With a focus on innovation and responsible gambling, the partnership aims to create a dynamic community of engaged players while reinforcing the importance of safe gaming practices.
Troy Paul of SGG Media reiterated this commitment to player satisfaction, stating, “We want to ensure that viewers enjoy the streams responsibly. By working with PlayOJO, we can create an exciting and entertaining experience while maintaining clear communication about the importance of responsible gambling.”
