Bally’s Corporation has officially launched its Bally Bet Sportsbook & Casino app in Ontario, marking an important moment for the company as it expands its presence in Canada.
As of December 16, players residing in the province can officially utilize the official platforms. Powered by White Hat Gaming, the app launched by Bally Bet in Ontario allows users to wager on sports and play casino games through a single account and wallet.
The app merges the company’s already existing sports betting and casino features into one unified experience, giving players in Ontario a streamlined way to enjoy both.
Bally’s has prepared detailed guidance for existing users via in-app messages, email, and social media to provide information about the transition from the two separate apps to the combined one.
A year of milestones
The launch of Bally Bet in Ontario caps off a year filled with strategic achievements for the corporation.
In November 2024, the company finalized a $4.6 billion merger with Standard General, positioning itself for greater efficiency and market expansion.
Investments in advanced platforms like White Hat Gaming have enhanced functionality, while new operations in U.S. states have further solidified their strong position in the iGaming industry.
Robeson Reeves, CEO of Bally’s Corporation, shared his excitement about the launch, emphasizing that Bally Bet in Ontario offers a smooth and intuitive experience. “We are thrilled to launch Bally Bet in Ontario, which combines the best of our sportsbook and casino offerings in one app. Our commitment to player satisfaction remains our priority as we continue to innovate and personalize the enjoyment of our platform,” Reeves said.
What players can expect from Bally Bet in Ontario
The Bally Bet Sportsbook & Casino app delivers players a host of features designed to smoothen user experience and amplify gameplay quality. It offers a unified account and wallet system that simplifies account management—this means that users are now able to access sports betting and casino games from one simple app.
Players can enjoy slots, blackjack, roulette, and other casino classics in an extensive game library that includes over 400 titles from developers like Pragmatic Play, NetEnt, and Blueprint,
A comprehensive range of betting possibilities covers major leagues and niche markets in the sportsbook area, catering to Ontario’s extremely diverse sports-loving audience.
The app was created through a partnership with White Hat Gaming, a company headquartered in Malta that develops online casino platforms featuring fast and secure transactions and smooth gameplay. It’s available on the Apple App Store and Google Play, and the polished interface and seamless navigation have received high approval from users.
Bally’s expansion beyond Ontario
Since its foundation in 2004, Bally’s has been aggressively expanding its digital footprint across North America.
In the United States, the company operates in seven states where online casinos are legal, including New Jersey, Michigan, and Pennsylvania. Its Rhode Island launch earlier this year marked an incredibly significant moment for the corporation and for the state’s gambling industry, as the company became the sole online casino operator in the state.
This move in Rhode Island has proven to be fruitful, with monthly revenue reaching $3.2 million by October 2024. Bally Bet in Ontario is expected to replicate this success through its integrated app’s innovative features and broad appeal.
Since the province’s recently regulated environment has a very heavy focus on the quality of player experience and on technological advancements, this expansion will provide a proving ground for the company’s approach to gaming.
While the current U.S. expansion offers promising growth opportunities, Bally Bet in Ontario is a critical stepping stone for further Canadian ventures—and this first move is crucial to setting the stage for future ventures.
Challenges
Although the outlook for Canada is promising, breaking into new markets doesn’t necessarily come without hurdles for the company.
Bally’s has previously faced challenges in U.S. jurisdictions like Delaware, where existing monopolies limit competition. Despite these barriers, the company’s innovative approach continues to open doors in strongly regulated markets.
In Ontario, this innovativeness is displayed through the advantage of offering a unified platform. This blend of casino and sports betting into a single, easy-to-use app can increase the odds that the company will meet the needs of players seeking convenience and variety.
This isn’t unheard of in Canada, though: the combination is an approach similar to that of the Espacejeux platform in Québec, which also offers sports betting through their Mise-o-jeu designated area.
However, considering that Espacejeux is only available for players in QC, it’s a real possibility that Bally Bet in Ontario will be able to emerge as an innovative name within the province’s competitive iGaming space.
Player-centric features and responsible gaming
Central to any legitimate casino strategy should be its dedication to creating a responsible gaming environment that keeps players safe while enhancing their experience.
This is the case of Bally Bet, and their app includes tools such as deposit limits, reality checks, and self-exclusion options to promote safe play and comply with provincial regulations.
Per Canadian regulation and following ongoing discussions about gambling on a global level, the company has displayed a strong adherence to responsible gaming directions.
Player feedback was equally important in shaping the app’s design. The intuitive interface, broad game selection, and easy navigation between devices demonstrate Bally’s dedication to arriving in Canada with a compliant, engaging, and responsible user experience.
The future of the corporation
The launch of Bally Bet in Ontario marks a significant step forward for the company. As it gains traction, the company is already looking ahead to what this expansion means for its future in Canada.
Although plans to expand into other Canadian provinces are still not very clear or defined, Bally Bet in Ontario serves as a blueprint for future growth, both for the company and its competitors. The province’s strong market offers a unique opportunity for them to establish the app as a trusted and innovative brand in Canadian online gaming.
Plus, with its solid history, it’s the company is well-positioned to attract a loyal player base in one of North America’s most fervent iGaming markets.
With its advanced technology, diverse offerings, and focus on responsible gaming, Bally’s will likely remain at the forefront of the iGaming industry.
A promising province
Since the start of its fully regulated iGaming market in April 2022, Ontario has become one of North America’s most competitive ones, allowing both online casino gaming and sports betting.
Overseen by the Alcohol and Gaming Commission of Ontario (AGCO) and managed by iGaming Ontario, the province has been attracting global operators like Bally’s over the course of the last two years.
With over 80 online casinos and about 30 sports betting platforms available, Ontario is a key jurisdiction for companies aiming to grow in the online gaming space. Established brands such as BetMGM, bet365, and PointsBet already offer a range of gaming options.
Richard Harris, Chief Commercial Officer of Bally’s Interactive, highlighted the uniqueness of Ontario’s iGaming market: “Ontario is one of the few jurisdictions in North America that allows both online casinos and sports betting. This creates an exciting opportunity for Bally Bet in Ontario to stand out by offering an integrated experience.”
